First Direct has launched a site aggregating live comments about the brand from social networks. Firstdirect.com/live pulls in comments, good and bad, about the brand in real time from millions of social media sites, including Twitter. Visitors can see how many comments are positive, negative or mixed through graphs, while the most commonly used words are also displayed. The bank says the site plays on its ‘Banking’s better in black and white’ slogan by honestly displaying what people think of it.
See - http://tiny.cc/jJyZQ and interview with First Direct’s Head of Marketing - http://tiny.cc/CV45C