Adobe buys Omniture for $1.8billion

Probably one of the most interesting aquisitions of the year.  I wonder how well Omniture will become integrated into the Adobe Toolset.  Very interesting:

NEW YORK — Adobe Systems Inc. said Tuesday it will buy the Web analytic software company Omniture for about $1.8 billion, giving the maker of content-creation software a way to let marketers monitor the effectiveness of such content.

San Jose, Calif.-based Adobe Systems Inc. said it will buy Omniture Inc. for $21.50 per share in cash, a premium of 24 percent over Omniture's closing stock price Tuesday.

The announcement came as Adobe said it earned $136 million, or 26 cents per share, in the fiscal third quarter that ended in August, down 29 percent from the same time a year earlier.

Excluding one-time items, Adobe earned a profit of 35 cents per share, a penny above what analysts polled by Thomson Reuters were expecting.

The maker of Photoshop, Flash and Acrobat software says its revenue fell 21 percent to $697.5 million.